It is nearly October and the retreat season has ended. During the summer, we host our Connect with Horses retreats, in the winter I write.
I am already working on a new book, as you may know. My first book, Horse Riding Confidence Secrets, supports our residential Confidence Clinics for horse riders. My new book supports our Connect with Horses Clinics. As it says in the book blurb, “I wrote this book to enable women to live long, happy, healthy and fulfilling lives, full of purpose and meaning.”
To sell my new book, I created several confidence memes to use on Twitter, Facebook, Pinterest etc. As with my first book, I am not going to hard sell it. Soft selling works fine for my first book. Despite all the hype about author platforms and social media marketing, if you have written a book that helps people solve a problem, they will buy it.
I like retweeting and pinning other peoples’ memes. Something with a message that has meaning, something that inspires or motivates, something that I can relate to…so I decided to create a few of my own.
I have resisted the urge to advertise my book on each meme. I just added my author website address. If people like the meme, I am hoping they will have a look at my website. If they like the meme but don’t visit my site, I would still have achieved something: I might have inspired them to walk a bit taller, hold their heads a bit higher, feel a bit more confident about their own abilities. That is after all why I wrote the book, to help people increase their self-esteem.
If they do visit the website, I have written a short, sharp guide ’10 Simple Steps to Instant Self-Confidence’ to offer as a free gift to people who subscribe to my e-zine, Mpower. So I think I have all bases covered.
I am not so keen on the marketing side of all this, but I do love the creative side. I love writing, so no effort there. I love creating all the pictures that go with the various marketing efforts, especially the memes. All I need to do now is to remember to actually share my creations on Twitter, Facebook etc. I thought I would start here. Hope some of these inspire you too.
My author website is here: MargarethaMontagu.com, should you feel like visiting.